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HEADWEAR USA
Graphic Design/Marketing
Project Chronicles
Project Chronicles are case studies each focusing on specific orders for well-known companies. The purpose of these case studies was to promote our business to other sales reps from the promotional companies we collaborated with. These case studies showcased Headwear USA's capabilities and problem solving abilities.
Marketing Materials
Marketing materials include social media posts, email campaigns, magazine spreads, and flyers. For all social media posts, I created the marketing calendar, chose the topics and styles to promote as well as create and schedule the posts.
Virtual Concepts & Physical Specs
Virtual concepts were created using customers requests and brand guidelines. I proposed many designs using the assets given by the client and used my knowledge of the hat industry as well as research the client's company to select the best styles, decoration techniques and customizations for their need. Physical specs are created from virtual concepts once approved by the client.
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